整理資訊大致有評鑑文、開箱文、試用文、分享文、推薦文、便宜、優缺點等...網路購物是擋不住的消費趨勢,可以方便比價只要用功常常就能買到便宜東西！現在很多線上購物平台都有推出該商品!除了Essentials of Marketing(14版) 相關商品及其價格也一並分析整理,提供參考~REX一向是個理性的消費者,能讓他讚賞的商品不多！還有去各大拍賣網站RUTEN露天、YAHOO拍賣收集資料！當今網購市場很競爭,各大購物網為求好業績無所不用其極。超多的鄉民很都說Essentials of Marketing(14版)無敵強的！REX是我的好朋友,為人正直富有愛心;REX只會推荐好東西！希望我整理的資料能對我朋友REX有幫助。 |
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售價:1140  |
詳細資料ISBN：9781259251634 叢書系列：行銷學 規格：平裝 / 717頁 / 普通級/ 單色印刷 / 14版 出版地：台灣 內容簡介 WHAT'S UNIQUE ABOUT ESSENTIALS OF MARKETING? THE FOUR PS FRAMEWORK, MANAGERIAL ORIENTATION, AND STRATEGY PLANNING FOCUS HAVE PROVEN TO BE FOUNDATIONAL PILLARS THAT ARE REMARKABLY ROBUST FOR SUPPORTING NEW DEVELOPMENTS IN THE FIELD AND INNOVATIONS IN THE TEXT AND PACKAGE. 1. ESSENTIALS OF MARKETING TEACHES STUDENTS ANALYTICAL ABILITIES AND HOW-TO-DO-IT SKILLS THAT PREPARE THEM FOR SUCCESS. THE AUTHOR TEAM HAS DELIBERATELY INCLUDED A VARIETY OF EXAMPLES, EXPLANATIONS, FRAMEWORKS, MODELS, CLASSIFICATION SYSTEMS, CASES, AND HOW-TO-DO-IT TECHNIQUES THAT RELATE TO OUR OVERALL FRAMEWORK FOR MARKETING STRATEGY PLANNING. SIMILARLY, THE ONLINE MARKETING PLAN COACH HELPS STUDENTS SEE HOW TO CREATE MARKETING PLANS. TAKEN TOGETHER, THESE ITEMS SPEED THE DEVELOPMENT OF MARKETING SENSE AND ENABLE THE STUDENT TO ANALYZE MARKETING SITUATIONS AND DEVELOP MARKETING PLANS IN A CONFIDENT AND MEANINGFUL WAY. THEY ARE PRACTICAL AND THEY WORK. 2. THE AUTHORS EMPHASIZE CAREFUL INTEGRATION OF SPECIAL TOPICS. SOME TEXTBOOKS TREAT SPECIAL TOPIC LIKE RELATIONSHIP MARKETING, INTERNATIONAL MARKETING, SERVICES MARKETING, MARKETING AND THE INTERNET, MARKETING FOR NONPROFIT ORGANIZATIONS, MARKETING ETHICS, SOCIAL ISSUES, AND BUSINESS-TO-BUSINESS MARKETING IN SEPARATE CHAPTERS. THE AUTHORS DELIBERATIVELY AVOID DOING THAT BECAUSE THEY ARE CONVINCED THAT TREATING SUCH TOPICS SEPARATELY LEADS TO AN UNFORTUNATE COMPARTMENTALIZATION OF IDEAS. 3. THE COMPREHENSIVE PACKAGE OF MATERIALS GIVES INSTRUCTORS THE FLEXIBILITY TO TEACH MARKETING THEIR WAY OR FOR THE STUDENT, THE ABILITY TO LEARN MARKETING THEIR WAY. |
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資料來源：博客來 |
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